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MAKING A LEADER
Since forever consuming ghee was a worldwide ‘taboo’. It was tagged as an unhealthy food component. But, we religiously researched its nutrient value and conceptualized a game-changing campaign, “Ghee is good”.
This placed the humble Annapurna Ghee from the North East among Bengal’s lion-share competitors, making the brand a true leader from an eminent bidder.
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